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will power, stop smoking for good in derby

Derby City PCT - Freshstart

derby city primary care trust and nhs website freshstart by fluid media

Visit the site at: www.freshstart.nhs.uk

Background

The FreshStart website for the Derby City Primary Care Trust and NHS, is aimed at providing support to people who want to give up smoking. The aim was to provide local people with all the information and facts they need to help them quit, in one place.

Goals

  • To provide helpful tools and support information as well as details of all the FreshStart support centres in and around Derby.
  • Increase awareness of this free service to the residents of Derby.
  • Make it fun and informative

Solutions

  • The design of the site conveys the FreshStart ethos and contains lots of useful information.
  • As part of the campaign we also created the Will Power superhero who took to the streets of Derby and created quite a stir.
  • Stop smoking superhero 'Will Power' also has his own part of the website complete with superhero game.