Fluid Media Services

Chill Out Driver Dude

Visit the site at: www.peacefuldriving.com

Background

Chill Out Driver Dude is an initiative created by Derby City Council to encourage drivers to leave the road rage at home and chill out behind the wheel. Derby CIty Council required a fresh website design with just a hint of humour to help get the message across.

Goals

• Spread the word of the Peaceful Driving hippie dude.
• Provide information to cool cats about the dangers of road rage.
• Go green with the Eco-Driving guide.
• Be fully standards complient man. Right on!

Solutions

• Create a visually enticing website whilst still delivering a serious message.
• Create a fully standards complient website.
• Promote the website through search engine optimisation and viral marketing.
• Track the website usage with Google Analytics, and provide reports to Derby City Council.

Work

• Derby City Council - B-Active
• Overseal Natural Ingredients
• Cotswold Holiday Cottages
• Sara Taylor
• Derby City PCT - Freshstart
• Richmond Villages
• Chill Out Driver Dude
• Glennans
• Clayton Equipment
• Derby City Partnership
• Vahterus